Saving an old, but favorite, vision statement

I’m rebuilding my LinkedIn profile to reflect what’s next. I want to build businesses, and not just products. Not just any business, but a business that helps small businesses thrive in a world where corporations have a huge head start, and just keep getting further ahead.

To tell that story on LinkedIn requires rebuilding my profile. And with that, changing my “About”. Which is a bummer, because I love this statement, and still passionately believe in it. But it doesn’t tell the right story for this moment.

So I’ll post it here to save it, and always have a window into that moment in my early thirties where I realized who I wanted to be when I grew up. Thankfully – I think I’m getting there.

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I build rocket ships. Let me tell you how:

It’s deliberate work.
Which demands attention to detail.
And it can’t be done alone.

But it’s not enough to just build rocket ships…

So I captain rocket ships. Let me tell you how:

I inspire a crew.
We point to an uncharted piece of space.
And we shoot for the stars.

But success does not come just because you’re brave enough to fly.

So I fill in my journal with adventures that show me the way. Let me tell you how:

As we explore new questions, and find uncertain answers.
My crew and I improve our rocket ship in real-time.
And invite many new characters along the way to join us on our journey.

Success is a difficult finish line to find. It means many things to many people.

So I speak many languages. Let me tell you which ones:

I speak the language of the crew who follow me – to listen, to direct, to inspire
I speak the language of the aliens we meet – to empathize, to relieve, to delight
I speak the language of the ones waiting at home – to validate, to capture, to defend

I build rocket ships. Then, with my crew, we take those rocket ships to unexplored heights. We bring value to those who believed in us, and delight to those who we meet on our journey. The rocket ship we bring back looks very little like the one we started with. It’s faster. It works better. We’re faster. We work smarter. And with those lessons learned, I build another rocket ship.